Horses and People Magazine produces a variety of content with funding from outside parties. The aim is to explore and deliver topics of interest to Horses and People readers. We label the content to explain clearly how it has been commissioned and produced, and who has funded it in the following way:
Supported/Sponsored by
‘Supported by’ describes editorially independent content. Horses and People accepts funding from third parties both for new projects and for content we are already producing. Before funding is agreed with a client there is a consultation process and the editor-in-chief has the final say on whether funding is accepted. A client whose branding appears on editorial content can suggest what kind of topics are covered, but the editor is not obliged to accept their ideas. The content is written and edited by Horses and People to its own editorial standards.
Paid content/paid for by
‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher. They are subject to regulation by the Advertising Standards Bureau in Australia. This content is produced by commercial departments without involving Horses and People editorial staff.
‘Advertiser content’ or content ‘from our advertisers’
‘Advertiser content/content from our advertisers’ is used to describe advertisement features that are paid for and produced by the advertiser rather than the publisher. They are subject to regulation by the Advertising Standards Bureau in Australia. This content is created by advertisers and hosted by Horses and People without involvement of Horses and People staff.
Please see our privacy policy for more information.
