About Us

Horses and People Magazine White Logo

About us: Horses and People is best known for delivering ethical, sustainable and evidence-based information to horse owners and professionals.

At Horses and People you will find horse care, management and training information that is holistic, sustainable and grounded in both, science and practice.

In fact, upholding the highest standards of integrity in delivering constructive information is Horses and People‘s main agenda.

Horses and People is different

Other horse magazines try to be everything for everyone, but at Horses and People you will find a common theme throughout – well-being – because when you place horses’ and people’s physical and mental well-being at the centre, your equestrian dreams fall into place!

About us: Consulting with the experts, is what we are all about.

“Horses and People’s mission is to publish and promote constructive information that contributes to safeguarding and improving the lifestyle, welfare and safety of horses and people.”

Cristina Wilkins, Editor-in-Chief

Horses and People collaborates with an exceptional range of contributing authors – like-minded horse people who are passionate advocates for horse welfare, who share their expertise and inspiration on all fields of horsemanship.

The story so far…

Horses and People was founded in 1990 by Rosie Brilliant and began its life as a calendar of equestrian events, providing much needed information to southeast Queensland horse owners of the shows, clinics and other happenings taking place in their local areas.

From the late 90s the print publication consolidated and grew considerably under the editorial guide of Annie Minton, who built the content added a services directory, and expanded the distribution within Queensland and Northern New South Wales.

The magazine expanded its distribution again in 2012, going Australia-wide and adding a digital edition available worldwide. Under the guidance of Maxine Ellison and Cristina Wilkins, since 2009, the magazine has grown in quality and reach, gaining a worldwide reputation for consistently delivering ethical, sustainable and evidence-based articles on all horse-related topics.

In November 2018, Cristina became the sole Director of the company and now works in collaboration with daZoop Designs and JSL Media. Horses and People is now published bi-monthly in print and digital, has upgraded its website and email subscription base to provide readers and advertisers with a wider choice of platforms.

Horses and People Today

Horses and People is now a multi-platform media site and produces:

  • A print magazine that is distributed to subscribers in Australia and New Zealand, as well as to a vast network of newsagents and other outlets within Australia.
  • A digital magazine published on our state-of-the-art e-magazine app with subscribers around the world.
  • An online resource with multi-media information on all horse keeping subjects and equine research.
  • A social community of horse lovers who embrace horse-centered ideas to strengthen the special bond they strive for with their horses.

Meet the Team

Cristina Wilkins, Editor of Horses and People Magazine

Cristina Wilkins

Horses and People Editor and Publisher

Phone: 1300 230 484 | Email: editor@horsesandpeople.com.au

Cristina joined Horses and People in 2004 and has been Editor-in-chief since 2009 and sole Director since 2019. She is passionate about promoting evidence-based, sustainable and ethical horse keeping. Originally from Spain, and always mentored by progressive equestrians, Cristina competed with success in the eventing discipline, leading to being selected for the Spanish elite squad in preparation for the Barcelona 1992 Olympic Games. After many years coaching and competing and some years living in New Zealand, she settled with her husband in Queensland in 1998.

Cristina’s world changed when she translated into Spanish ‘The Truth About Horses’ by Dr Andrew McLean and discovered learning theory and equitation science. She was a member of the Council of the International Society for Equitation Science for 8 years, a Guest Editor for The University of Sydney’s School of Veterinary Science, and her special interest is improving the communication of evidence-based information to equestrian communities to engage them in positive change.

Linda Zupanc, Administration and Design

Linda Zupanc

Administration and Design

Linda Zupanc has been a horse lover since early childhood, playing polocrosse as a junior, dabbling in dressage and CTRs, and generally riding for her own pleasure. She has adopted two off-the-track Standardbreds, with plans to start them under saddle. Linda’s professional background is in project management and logistics. She took up photography as a hobby to share with her husband, and found she thrives with technical and creative challenges. She joined the Horses and People team in 2014, and whilst still actively involved with Horses and People, she does so under daZoop Designs, the company she has founded to assist small businesses in the horse industry to develop their brand and achieve their marketing goals.

JSLmedia, Advertising.



Phone: 1300 992 602 | Email: horsesandpeople@jslmedia.com.au

JSLmedia is Horses and People’s advertising agent. JSLmedia is a full service agency providing complete marketing solutions. They offer brand new and creative ideas to bring your campaigns to life and, as always, will throw in an abundance of friendly service. Above all, JSLmedia shares Horses and People’s ethos, work ethic, integrity, and end-results, as well as their philosophy to develop long term quality partnerships with clients and to help them achieve their goals by providing the correct marketing solutions for their business.

Horses and People at a glance…

  • A trusted and respected resource with a global reputation for producing top-quality, progressive and ethical information.
  • A close and dedicated team with a passion for horses and people, and combined expertise in the equestrian industry, media and marketing, we specialise in personalised service to readers and advertising clients.
  • A multi-platform, Australian-based publication producing print and digital editions, an online platform and social community.

To connect with us…

  • Call for a chat on 1300 230 484.
  • Sign up to our Editor’s Picks Newsletter to receive great horse-centred resources directly to your inbox.
  • Use our interactive map below to find a stockist near you.

Check out what our readers are saying about Horses and People Magazine…

Cassandra Douglass

Thank you for such a valuable resource for all horse people. I can now settle down to some serious reading!

Ann Kerr

Keep up the great work. I do so enjoy reading Horses and People and look forward to receiving my copy in the mail.  All articles are very good and some, in fact most, are great reference material that I will no doubt go back to in the future. Believe it not I particularly enjoy the little pieces by Jill Griffiths. I can relate to her experiences with Dante. She has a very humble and human touch to her words.

Janette Birmingham

Good and useful articles. Straight to my pocket. Helpful H&P staff too. All at a reasonable price.

Kez Bowers-Thomson

Love Your magazine, all good knowledgeable content and not too much overkill on not needed advertising. Have been following now for very close a decade now. ??

Lisa Drayton

I love Horses and People magazine because it is so different to the other equestrian magazines out there. They put the horse first, even if it means us as horse lovers needing to take an uncomfortable look at how we think/act in the horse world. The magazine is not afraid to write about ‘difficult’ topics and backs up their articles with a lot of research. They are behind a lot of positive changes happening in the horse industry and by being an avid reader and follower I’m kept up to date with the latest news. Well done Horses and People for providing such a brilliant magazine ????